La Margarita. Alfredo Boulton (Venezuela).
Photographs by Alfredo Boulton
Design by Victor Lucena
Production by Carlos Cruz Diez / Oscar Ascanio
Published by Ediciones Macanao, Caracas, 1981. Edition of 2000.
Alfredo Boulton (1908-1995) was one of the most influential forces in Venezuelan culture of the 20th century. He was born in Caracas in a wealthy family, he studied in Europe, where he became interested in photography.
The first edition of La Margarita was published in 1952 (edition of 1000 copies, numbered). The book is dedicated to the Isla de Margarita, located off the northeastern coast of Venezuela. It documents local culture, traditions, nature, everyday life. He concluded the book: “Rejecting all other industries, the island will continue living on what has always been nearest to its heart. It will live off the sea, fishing, and pearls”.
Featured edition was reissued 30 years later by Ediciones Macanao. This publishing company was launched by Oscar Ascanio with Alfredo Boulton and kinetic, op artist Carlos Cruz Diez. [The company was named after a cocktail Boulton invented and dubbed Macanao while at his grand estate in Margarita Island with his wife Mirta, Ascanio and Cruz Diez (**).] In the introduction to this new edition, he highlights the changes that island had suffered in the face of modernizing forces and hopes that it will manage to “preserve and protect whatever still remains of the landscape and its people, for if it loses its current charm, the island will ahve lost its reason for being”.
Alfredo Boulton and His Contemporaries. Edited by Ariel Jimenez. (Published by the Museum of Modern Art, 2008).